Janet Boye Jenkins

Asia Pacific Sports Retail Environment
Communication Strategy & Design

Established a branded environment that is organized by sport category, and clearly communicates key initiatives and product technology.

Creative Direction

In partnership with ad agency
Creative Direction

The challenge was to reinforce Applegate’s hormone free, no antibiotics message, through a humorous take on worry free meat.

applegate.com
Creative Direction

Short entertaining animations, each highlighting a key facet of Applegate’s mission, in an effort to educate, and raise the online engagement bar.

Miles Davis
Legacy Records
CD Box Set
Art Direction and Design

GRAMMY NOMINATION for Best Boxed Recording Packaging

Designed to illustrate the contrast between Miles Davis' formal training and his constant innovation and experimentation.

Creative Direction

Created a window display and lead-in as an extension of the Improvisation Football advertising campaign, utilizing everyday objects and materials characteristic of the urban environment within which Thierry Henry grew up and played.

Creative Direction

In support of Applegate’s mission, ‘Changing the Meat We Eat’, we created a modular environment to showcase the brand's core commitment to their humane animal welfare principles. Visitors were invited to enjoy selected meats and cheeses, before entering the barn structure where they could learn about specific Applegate raising standards via both traditional messaging and VR experiences.

Product Catalog
Creative Direction

Developed three catalogs, appearing in both print and digital form, to communicate the update of Time Warner Cable's brand identity to their internal audience.

Creative Direction

Captured a series of athletes, each in a dramatic moment, iconic to their unique talent, primarily for use within the retail environment to represent a sport category.

Created a series of footwear images, using styles and angles designed to highlight the key product technology, while maintaining a casual tone.

LeBron James
Yuta Tabuse

Creative Direction

Created window & lead-in displays, inspired by the Imagine basketball campaign, utilizing specific illustration styles, and colors, evoking the skill/move that the athlete is best known for.

Asia Pacific Retail Environment
Communication Strategy & Design

Created a lifestyle experience using subtle branding, seamlessly integrating imagery with merchandised product.

Creative Direction

Directed a refresh of the logo, reflecting the brand image through the use of painterly brush strokes, and simplified the type to compliment, not overshadow, the symbol. The original shape and form have both been preserved in this evolution.

Applegate Brand Guidelines

Developed a document that defines the voice, image, and personality, of the brand, allowing Applegate to project clearly and consistently.

PSA Play
Creative Direction

Created a product package with the objectives of communicating the technology within, and accentuating the product shape and finish.

Eye Wear
Package Design

Inspired by the glare of sunlight off brushed metal, this package was designed to communicate overall brand technology, and the premium quality of the product.

Heart Rate Monitor
Package Design

Created a product package, incorporating a self displaying unit with a focus on communicating the technology, and the outer box designed to accentuate the premium quality of the product.

Creative Direction
applegate.com

Redesign of the site to further the consistency of the consumer experience, simplify & focus communication of Applegate products, claims, and expand details of their Change The Meat We Eat mission.

Creative Direction

Crafted a new identity for the introduction of claymation characters. While a major departure from the Sesame Street puppets we know, the new genre was both relevant to the aesthetic, and remained true to the brand.

Healthy Habits, Cross Promotional Initiative
Creative Direction

Created with the objective of inspiring young children to lead active, nutritious and hygienic lifestyles.

The World is Green and Growing Retail and Product Initiative
Creative Direction

The World is Green and Growing was designed to engage the curiosity of children about the natural world. We hoped to promote their desire to protect the environment, by creating a strong connection to their surroundings.

Creative Direction

Developed a visual language, employing tribal symbols, and a repeating pattern of body shapes to create iconography, born from the understanding that the majority of women share a greater energy through group exercise.